Image Image Image Image Image Image Image Image Image

Why South beach?


A past guest and friend from Milan, Italy once told me the following saying that I have translated into English:

“After 21 years of travelling to see the world, I have now found a place, where I can stay put, and the world comes to me. Miami.”

What Venice was during the Renaissance, so is Miami Beach to the world today. An active melting pot of cultures and styles, Miami Beach is where Art Deco competes with Spanish Baroque, artists mingle with athletes, and citizens of the world sit together for espressos on Ocean Drive.

From the mythical Lincoln Road to Art Basel Miami Beach. A city with flair and a legendary history along with its vibrant personality.

Welcome to the city of color.


It’s Sunday April 28th, 2013. I have been sanding walls and painting my new apartment at the Decoplage Hotel Condo. I look out my spectacular ocean view and the beach is full of beachgoers enjoying another beautiful Sunday afternoon with the thermometer hitting 88 degrees.

I give in and no longer can resist, as I talk myself into taking a break and going for a quick stroll along the beach. After only but twenty or so steps along the water, I walk up from the ocean shore only to stumble upon a polo match being played right on the beach walk. This is amazing. Only in South Beach can I walk upon a polo match on a Sunday in April.

Given that I had never seen a live polo match before, I was quite amazed and impressed, as I watched from my front ocean side vantage point. And although this sport isn’t my thing, and never have been one to mix with the rich and pompous, this was quite the experience for me.

Having a great vantage point from where I was on the beach was one thing, but now it was time for me to mingle with the well to do Hamptons crowd. Much to my amazement, nobody stopped me, and here I was wearing my shorts and flip flops as a fashion show breaks out before the La Martina Miami Beach Polo World Cup Championship match.

A walk on the beach, galloping horses, and beautiful women in pretty dresses. This is my backyard. South Beach.

Needless to say, I never made it back to work that Sunday.